Race and Magazines

Much of my day is spent sitting around, drinking coffee and reading magazines. I sit in my doorway (right where the nice warm sun can hit me) with my mug in one hand and a Popular Mechanics or Rolling Stone in the other. The kids take notice of this and sometimes come and ask for a “book” (“Ke kopa booka”) by which they really mean magazine.

Rolling Stone isn’t really appropriate for them (I have deemed it so) so more often then not they get a Popular Mechanics. The interesting thing is they don’t really pay much attention to the airplanes, boats or cars, instead they like to look at the people.

The white people.

Out of three Popular Mechanics I have there is a grand total of zero African’s, and one Hispanic.

Yesterday, as they flipped through a Popular Mechanics they kept asking if this white guy or that white guy was me. They would point at some middle aged, balding (!?) dark haired guy with a big nose and insist that it was Ntate Karabo (that’s me). In one instance they were convinced so thoroughly that they called me a liar when I said it wasn’t me!

Worried about the subliminal message all these whiteys were giving these poor kids (and the alarmingly old people they were convinced were me) I decided perhaps a Time Magazine with Michelle Obama on the cover would be better.

Once again, they were fascinated by the people. In this case they were convinced that President Obama was my father. Yet the subliminal message was clearly more positive. They loved the pictures of Michelle dancing with other African American women (all the kids “reading the book” were girls) and didn’t believe that Mr. Obama was African at all.

I’m not asking Popular Mechanics to put more black people in their magazine. I understand that they market to a predominantly white audience and the idea of race probably never crossed their minds. Its also not their responsibility to give hope and encouragement to children halfway around the world in the mountains of Africa.

Yet at the same time it clearly put my nation into an interesting perspective. In school I would hear or read about the disparity of minorities in educated jobs, I would hear of the lack of opportunity afforded inner-city kids or how much less likely it was for an African-American to get hired than a Caucasian. But it was all academic. It was all an injustice in the back of my mind that had little or no real relevance to the greater world around me.

Now I can say, at least on some level, I get it.


So lessons learned?
1. All white guys look the same.
2. We still have a long way to go in passive race equality.

Is that a cross-cultural experience or an inter-cultural experience?